Case study 04 · Freelance · solo, end to end1 min read

A multilingual website, SEO migration and payments, built solo.

For a Bern dance school I built a multilingual site, migrated its SEO and built billing on Swiss QR-bills.

Built with

~200students billed

3languages

1weekend for billing

7dance styles

ResultThinking layer

Showing the result. Switch on the Thinking layer to see how I got there.Showing margin notes, sketches and the options I rejected.

Context and role

solo, end to end

A one-language WordPress site, and billing by hand for 200 students.

fees were the deciding constraint

Payments

~~TWINT or Stripe~~
~~Invoicing by hand~~

Swiss QR-bills by email

No fees, every Swiss bank supports it, and a dashboard shows who has paid.

Platform

~~Refresh WordPress~~
~~A site builder~~

Custom, prerendered build

Fast pages and full control over SEO.

SEO migration

~~Launch and hope~~
~~Only redirects~~

Prerendering, JSON-LD, hreflang

Local search decides which school people try first, so the Google Business Profile came with it.

Every invoice is a valid Swiss QR-bill: students scan the code in their banking app to pay.

Website. German, French and English, prerendered for search.
Payments. Swiss bill APIs generate a valid QR-bill per invoice; students pay from their banking app.
Dashboard. Who has paid, at a glance. Built in one weekend.

~200 students billed every term, with no payment fees.

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